The Arizona Lottery

8.2% Additional Sales Lift

The Arizona lottery advertised on the digital network for 4 weeks in 98 Circle K stores . They saw an average weekly sales increase of 18%  in these stores compared to a 9.8% increase in the stores without screens. These results demonstrate the significant impact of the screens for a campaign advertising an already established brand, and not offering a special  promotion. Since this initial test, the Arizona Lottery has utilized our screens for a variety of branding and promotional campaigns.