The Arizona Lottery
The Arizona lottery advertised on the digital network for 4 weeks in 98 Circle K stores . They saw an average weekly sales increase of 18% in these stores compared to a 9.8% increase in the stores without screens. These results demonstrate the significant impact of the screens for a campaign advertising an already established brand, and not offering a special promotion. Since this initial test, the Arizona Lottery has utilized our screens for a variety of branding and promotional campaigns.