New Amsterdam Vodka

12% Additional Sales Lift

EJ Gallo Wine utilized the 33 Degrees Network to promote their New Amsterdam vodka brand. Stores advertising New Amsterdam Vodka on the video walls outer performed  the rest of stores throughout the campaign, proving the effectiveness of the network in influencing the purchase of liquor within a c-store. In the first month of digital network campaign there was an immediate 14% lift of sales in stores with screens, versus a 6% lift in no screen stores. The following month other in-store promotional pieces were paired with the digital network and there was a 43% lift in stores with screens, while non-screen stores returned a lift of only 31%, compared to the baseline