New Amsterdam Vodka

EJ Gallo Wine utilized the 33 Degrees Network to promote their New Amsterdam vodka brand. Stores advertising New Amsterdam Vodka on the video walls out-performed  the rest of stores throughout the campaign, proving the effectiveness of the network in influencing the purchase of liquor within a c-store. In the first month of digital network campaign there was an immediate 14% lift of sales in stores with screens, versus a 6% lift in no screen stores. The following month other in-store promotional pieces were paired with the digital network and there was a 43% lift in stores with screens, while non-screen stores returned a lift of only 31%, compared to the baseline