Tempe Tanning Co.
The Tempe Tanning Co. displayed their business on the video walls in 3 Circle K stores for 52 weeks. Their campaign resulted in a 44% increase in direct navigation traffic to their website, as a growing number of local consumers directly searched their business by name after seeing their display advertisement. And as result, the company experienced a 21% increase in sales, compared to the previous year, when they did not utilize the digital network. Throughout their campaign the Tempe Tanning Co. had no additional marketing efforts running.