A joint venture, not a startup
Three established businesses formed a fourth company in 2015 to sell a network they already had the pieces to build.
Founding
One company for each piece
The company's own account, in one sentence: “33 Degrees was founded in 2015 by 3 partner companies; OTT Communications, MPG Media, and Conexus World.”
Read what each brought and the structure makes sense. A retailer will not deal with a screen installer, and an advertiser will not buy space from an agency that cannot maintain the screens. 33 Degrees was the entity that could sign both sides.
Its stated ambition was accordingly large: to be “the leading provider of in-store digital displays networks in North America.”
The three partners
- OTT CommunicationsAgency of record for Circle K
- MPG MediaOut-of-home buying, large-format print
- Conexus WorldVideo wall design and installation
The company also claimed for OTT that it is “a top 50 promotional agencies nationally and one of the top 500 advertising agencies” — a statement about OTT's own standing, repeated without a source.
Scale
LinkedIn shows a stated size band of 11–50 employees and exactly three people listed. Its About page named ten staff in 2017.
Leadership
Ten people, April 2017
The About page listed these roles along with individual email addresses. Names and titles are reproduced here; the personal addresses are not.
| Name | Title as published |
|---|---|
| David Miller | CEO |
| Virginia Cargill | President |
| Danielle Greenwood | Vice President of Programming |
| Chris Ott | Partner |
| Rick Mills | Partner |
| Megan McMillan | National Sales Executive |
| Michael Miller | National Sales Executive |
| Jeff Hopkins | Heartland / Great Lakes Regional Manager |
| Ed Gonzalez | Arizona Regional Manager |
| Melanie Cristante | Management Analyst |
David Miller and Michael Miller are two different people, listed with different titles. The page carried longer biographies for three partners, connecting them to the agencies that founded the company — Chris Ott to a Kentucky agency he grew “from $1.5 million in billing to over $70 million”; Rick Mills to Conexus World, which he founded in 2010; David Miller to MPG Media Services, founded 1991.
Timeline
What is dated
Every entry comes from a dated archival capture of the company's own site, or from its LinkedIn profile.
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2015
Founded
By OTT Communications, MPG Media and Conexus World. The first site's copyright notice reads 2015.
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August 2016
First website captured
Eight navigation items, a toll-free number, two offices, and a claim of “over 108 million impressions a month” for one national client.
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April 2017
Relaunch, one product
A three-page Squarespace site built around The Circle K Digital Network. Publishes the 3,000-stores / 57-markets target and lists ten staff.
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Dec 2017 – Feb 2018
The New Amsterdam test
Eight weeks, 41 Circle K stores, Phoenix market, baseline set the month before. The best-documented thing the company did.
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March 2018
Case studies and a newsletter
Four campaign write-ups and two industry articles published.
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April 2018
Coverage maps redrawn
Three maps uploaded within three weeks — 34 markets and 600 stores, then eleven cities, then a “v4” — alongside a metrics counter claiming 97% acceptance, 22 million monthly impressions and a 4:45 dwell time.
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June 2018
A consumer giveaway
A ski getaway at a four-star Park City hotel, with an entry form collecting name, address and date of birth (21 or over). Its contest rules page was never archived and the link is dead, so the dates, odds and sponsor are unknown. The page was never updated with a winner.
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2019
Drafts, and a smaller target
Three unfinished home pages captured. The 2017 target of 3,000 stores by September 2018 had become 2,000 locations by 2019. Nothing explains the revision.
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October 2019
The drafts stop changing
Re-captured two months later, unchanged. No finished version of the rebuild was ever published.
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After that
The site comes down
The domain now serves a hosting company's parking page. The LinkedIn profile remains, with 103 followers.
The timeline cannot show whether the network hit even its revised 2,000-store target. No capture after 2018 reports it, and no press coverage was found.
Status
What this site is
An independent reconstruction built from the company's own published material, recovered from web archives. Not the company's site, not affiliated with it, and not endorsed by it.
- Company websiteGone — now a parking page
- Still operating?Unknown
- Circle K networkNot verified as running
- LinkedIn profileStill up — 103 followers, 3 listed employees
- SourcesThe company's own site, 2016–2019, and LinkedIn
Its figures are reported as its own claims, with dates. Where they conflict, both numbers are shown and the conflict is flagged.
What was left out
- Individual staff email addresses, which the company published
- Third-party brand logos, replaced with plain names — those marks belong to other companies
- Any invented caption for the two recovered photographs
How it was recovered
The Wayback Machine holds three generations of the site. The logo, the banner video, the coverage maps and the metrics graphic were recovered as files, not redrawn. The live domain was checked directly and confirmed to be a parking page.
Questions